Immediate mobile payments - Voice of the Global Customer

Immediate Mobile Payments research report

The Voice of the Global Customer

This report presents the findings of an independent market research programme that investigated the demand for Immediate Payments from both consumers and small and medium enterprises (SMEs).
This research, focussed on mobile phone-initiated transactions, immediate mobile payments.

The research is the largest known and most comprehensive international consumer study conducted on immediate mobile payments - interviewing more than 10,000 people. The international research covered North America, Europe and Asia. The five countries where the research took place were: Canada, Germany, Great Britain, Malaysia and USA.