Mobile phones offer a convenient and secure option for banking and payments in the consumer marketplace: the potential for these services has only begun to be exploited. This report presents the findings of an independent market research programme to gain deeper insights into UK consumer m-commerce behaviours, attitudes and preferences.
VocaLink appointed TNS, the world’s leading customer research company, to conduct one of the largest research programmes currently existing in this field. TNS conducted a 25 minute online survey among a representative sample of 10,000 UK adults (16 to 65) between 1 and 13 February 2013.
The resulting data was weighted by age, gender and region and smartphone/mobile phone usage to match the profile of the UK’s adult population. The research covers areas such as current and future mobile behaviour, attitudes and mobile banking and payments behaviour.
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