Mobile Usage: Attitudes & Payments

Research

Mobile phones offer a convenient and secure option for banking and payments in the consumer marketplace: the potential for these services has only begun to be exploited. This report presents the findings of an independent market research programme to gain deeper insights into UK consumer m-commerce behaviours, attitudes and preferences.

VocaLink appointed TNS, the world’s leading customer research company, to conduct one of the largest research programmes currently existing in this field. TNS conducted a 25 minute online survey among a representative sample of 10,000 UK adults (16 to 65) between 1 and 13 February 2013.

The resulting data was weighted by age, gender and region and smartphone/mobile phone usage to match the profile of the UK’s adult population. The research covers areas such as current and future mobile behaviour, attitudes and mobile banking and payments behaviour.

Main objectives of the study were:

  • To provide quantitative insights into mobile phone/smartphone usage and behaviours, and specifically mobile banking and payments

  • To benchmark consumer understanding, expectations and current behaviours

  • To construct a robust consumer driven matrix of m-commerce priorities and future potential

  • To identify key differences between each consumer group.

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MOBILE USAGE: ATTITUDES & PAYMENTS

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